Shrivyshnavi Annush, Founder of Pookaari

This exclusive showcasing of designers Shivan and Naresh is curated by Shrivyshnavi Annush, is a software engineer who turned an entrepreneur because of her passion for fashion and design. So after toying with the idea for a while, Shrivyshnavi decided to pursue her passion, which gave birth to Pookaari.com. Pookaari.com brings carefully curated designer fashion to Coimbatore, her home town. Being a globe-trotter, who has a passion for fashion, she manages to bring the best of fashion from across the world to the cotton city of Coimbatore.

To be true, it was the wonderful women in Shrivyshnavi's life that encouraged her to start an exclusively curated one stop shop for accessories. Her personal preferences are grounded in strong Indian aesthetics and sensibilities that inspire the edgy collection of her brand too. Her love for travel, timeless style and sharp appearance can be seen in each of the retail experiences that she curates. She also discovered her love for writing while she was traveling to curate for Pookaari.

Our founder's articles on Fashion
A fashion show at the launch of Prozone, Coimbatore’s newest mall, saw designers Suket Dhir, Sahil Kochar and and Dhruv Vaish showcasing their innovative designs in merino wool...Read More
ShriVyshnavi Annush is the founder of Pookaari.com. A software engineer, she thought it would be great to have a single place to shop for curated, limited-edition accessories...Read More
Wearing a dress can make you feel very lady like. And Indian women can also look as stylish and sensational in a dress as anyone else...Read More
July 12, 2015
Fashion wise, the biggest monsoon trends are all about carrying tote bags, colourful umbrellas, fun wellingtons, jolly flipflops and nice big ethnic jewellery...Read More
July 29, 2015
Summer vacations are coming to an end and it’s "Back to College" season now. College is an exciting phase where trying new trends and making new friends are foremost for everyone.Read More
June 17, 2015
An important reason for the style and design still flourishing could be thanks to Bharathanatyam where dancers have adorned themselves with traditional pieces of jewellery for centuries.Read More
June 11, 2015
Summer is the season to bring out your florals and whites and, of course, your collection of sunglasses. A great way to stay cool this summer is to wear shades. Read More
May 16, 2015
5 Jewellery Pieces Every Girl Must Get Her Hands On. The key to going from drab to fab is picking the right accessories. Here are the hottest pieces this summer.Read More
India has a myriad of fabrics and weaves to offer from every nook and corner of the land. There is a mention of the art of weaving in the Rig Veda. The oldest Indian fabric can be traced back to the Indus Valley civilization.Read More
April 25, 2015
Quirky accessories, stylish jewellery, hand-woven scarves, ethnic potlis…pookaari.com is a one stop shop. It caters to stylish women on the move, says ShriVyshnavi, the owner...Read More
March 29, 2015
The wedding season is about to begin. A great opportunity to wear saris for the numerous functions. But what about the blouse? Don’t we all remember our grandmothers obsessing...Read More
February 12, 2015
Some of my favourite established designers for blouses are Sabyasachi and Manish Malhotra. Sabya's blouses are a must-own in your wardrobe...Read More
February 08, 2015
Tassels You could work this trend in any way you desire. A heavily embroidered dupatta with tassel embellishments at the corners paired with a simple salwar kameez, is perfect for a pooja at home. Read More
January 04, 2015
The hottest party trends at the moment, are fringes and shimmer. Shimmer is glamorous and brings out the diva in you. A long gold lame maxi dress is sure to make you...Read More
December 26, 2014
It is December and there is a slight nip in the air, so you know winter has arrived. It is my favourite season with its misty mornings. Winter also means that I can bring out my scarves and stoles...Read More
December 12, 2014
Surukkupai is a small bag usually made out of fabric with drawstrings. This could easily be one of the oldest accessories in the South of India. The surukkupai culture they say began in Madurai.Read More
October 20, 2014
Khadi can be traced back to the 6th century AD. Khadi is a revolutionary fabric that we as Indians, will always associate with Gandhiji....Read More
October 01, 2014
SHRIVYSHNAVI ANNUSH spends considerable time trawling blogs to keep up-to-date on fashion trends. She shares her favourite finds. She like to think of myself as a fashion and design connoisseur...Read More
September 20, 2014
SHRIVYSHNAVI ANNUSH like to think of myself as a fashion and design connoisseur. Fashion, art and architecture appeal to me. Here are some blogs that I personally like/follow good things in life....Read More
September 19, 2014